Melvin Goh is our Executive Chairman and CEO. He is responsible for our Group’s overall management, formulating our Group’s strategic focus and direction, developing and maintaining relationships with our suppliers and customers as well as overseeing our Group’s general operations. He is one of our co-founders and has been the executive director of our Group since the establishment of EuroSports Auto in 1998. Prior to the establishment of EuroSports Auto, he was already engaged in the automobile industry, working as the managing director in Gay Hin Enterprise, the family-owned business of pre-owned automobile sales. He has substantial senior management experience and more than 30 years of experience and industry knowledge of the automobile industry. Over the years, he has been instrumental in the expansion of the Group’s operations and constantly looking for investment opportunities to grow the Group’s business.
Andy Goh is our Executive Director and Deputy CEO. He assists our CEO in all matters in relation to the Group’s general management and administration. He is the other co-founder of our Group and has been the executive director of our Group since the establishment of EuroSports Auto in 1998. Prior to the establishment of EuroSports Auto, he was already engaged in the automobile industry, working as the executive director in Gay Hin Enterprise, the family-owned business of pre-owned automobile sales. He has more than 28 years of experience and industry knowledge of the automobile industry. Over the years, he has been instrumental in the expansion of the Group’s operations and constantly looking for investment opportunities to grow the Group’s business.
Tan Jun Wei joined our Group in April 2016 as Director of Operations, Strategy and Business Development. Besides being in charge of overall operations, he is also responsible for strategic growth and business development for the Group and its subsidiaries.
Prior to his appointment, Jun Wei worked in investment banking, focusing on capital fund raising and mergers and acquisitions. He had worked in various financial institutions including Religare Capital Markets Corporate Finance, Overseas-Chinese Banking Corporation and Maybank Kim Eng Corporate Finance.
Jun Wei graduated with a Bachelor of Commerce from the University of Queensland.
Goh Kim Siew joined the Group in March 2016 as Director of System and Business Development in charge of overseeing the IT systems for the Group and to explore the use of technology systems throughout the Group. He also heads the Group’s Ultimate Drive EuroSports Pte Ltd business unit.
Kim Siew started his career as an Automation Systems Manager in FairChild Semiconductor followed by Seagate. Since then, he has developed and sold several e-commerce ventures. His latest project prior to joining EuroSports was Brickfree.com, which provided strategic online marketing technologies to customers. Among his many projects, he is most well-known for CalendarOne.com, which is an Internet events calendar that won several awards including the Singapore National IT Award for Most Innovative Service organised by the Infocomm Development Authority (previously National Computer Board). It was also named Top 10 start-ups in the E50 Enterprise Award in 2000.
He holds a Bachelor of Science in Computer Science from the University of New Brunswick.
Roy Ng Woon Pieow joined the Group in July 2016 as Director of Sales and Customer Service. Having worked in the motoring industry for over 12 years, Roy has extensive knowledge in consumer behaviour and is responsible for the strategic leadership of the sales department. In addition, he plays a crucial role in leading his team in ensuring quality customer service and experience across the brands under the EuroSports family.
Prior to joining the Group, he started his career as a Sales Executive in Komoco Motors, before joining Ital Auto Pte Ltd as a Sales Manager.
Believing that every moment is a great opportunity to seize, Roy looks forward to leading his team in providing unparalleled service to all of EuroSports’ customers. Roy holds a Diploma in Electrical Engineering from Ngee Ann Polytechnic Singapore.
Director, Marketing & Communications
Alexander Schuchert joined the Group in February 2018 as Director Marketing & Communications.
A native of Germany, he has 12 years of experience in the automotive industry in his home country and in the Asia-Pacific region. He has worked at premium automotive brands including BMW, Porsche and now Lamborghini in various capacities such as marketing as well as sales at both the retail and whole sale level in Germany and abroad. Prior to joining the Group, Alexander was Regional Sales Manager of Porsche Asia Pacific from 2015 to 2017 where he was responsible for 12 countries in the region. Between 2006 and 2012, he was with the BMW Group in Frankfurt where he was responsible for customer and fleet sales and account management of new and existing customers followed by Hannover where he headed the new car sales department for BMW and MINI until 2015.
Eyu Soon Fatt joined our Group in March 1999 as a service centre supervisor and is currently our Technical Director.He is primarily responsible for overseeing the technical and after-sales services and support operations and handling technical, warranty and homologation issues. He worked as a service centre supervisor in M1 Motors Works Sdn Bhd from February 1987 to February 1993. He subsequently worked as a senior technician in Performance Motor Pte Ltd, from March 1993 to March 1996, and in Stuttgart Auto Pte Ltd, from May 1996 to January 1999, respectively, and he was responsible mainly for handling the technical and services issues related to luxury automobiles. He has 25 years of operational experience in the technical and services aspects related to automobiles and automobile related products.
Yang Ee joined our Group in September 2015 as Group Financial Controller. He is mainly responsible for the overall management of EuroSports Global’s financial reporting, internal controls, accounting processes and treasury matters.
He brings with him over 20 years of experience in the accounting industry and has relevant exposure in corporate and operation finance, budget, SGX reporting, internal controls and treasury matters. Before joining our Group, Mr Yang was the Group Financial Controller of Lumina Looque International Pte Ltd since Apr 2008. Between March 2006 and March 2008, he was Assistant Corporate Advisory Director and Group Financial Controller of Nippecraft Limited.
Prior to that, he had built up experience in group operation finance, budget and internal controls, holding positions such as the financial controller of Oswin Technology Pte Ltd from 2005 to March 2006, finance manager of Singapore Manufacturing Listed Companies from 1995 to 2005. Before embarking on a career in this areas, Mr Yang was an audit senior, responsible for external audits, at Ernst & Young Singapore from 1992 to 1995.
Mr Yang graduated with a Bachelor of Accountancy from the National University of Singapore in July 1992 and later obtained a Certified Public Accountant certification from the Institute of Certified Public Accountants of Singapore in 17th July 1995.
Benjamin Tan joined the Group as Executive Director of AutoInc EuroSports. He is in charge of managing four aspects of the business; luxury and performance automotive brokerage, Singapore’s finest auto detailing studio, a leading automotive workshop, and the country’s biggest go-karting service and racing team.
Benjamin started his career as a derivatives trader in 1994. By 1996 he was leading his own team of 14 traders and subsequently took on the position of Head of Marketing Asia with Credit Agricole. At the height of his career, Benjamin left the finance industry for new challenges. It was then he founded AutoInc Sports, a luxury and performance automotive brokerage in a 200 sqft office with one employee.
Under his management, AutoInc Sports acquired various automotive and motorsports enterprises and quickly grew to become a major player in the market. In 2014, EuroSports Global acquired 60% of the company. AutoInc EuroSports now sits in a 6,000 sqft showroom.